Interior Design Ideas, News, Trends & Inspiration TV Technology Downsizes for the Better

TV Technology Downsizes for the Better

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TV Technology Downsizes for the Better

When it comes to TVs, bigger is not always better. Today, they are lighter, thinner and cheaper than ever before. New sleek, flat-screen TVs have allowed designers to move TVs out of bulky cupboards or wall units and integrate them into non-traditional areas. This flexibility allows suppliers an unprecedented level of intricacy in how their products are integrated into guest rooms. Luxury TV designer Séura is making waves with their new line of slim LCD TV mirrors that add a twist to traditional bathroom design. With the press of a button, a Séura screen will appear in a mirror, and totally disappear when turned off. This vanishing effect is notable because it allows a guest the freedom to use the technology without affecting overall guest room design. “TV mirrors are a creative way to provide access to media without compromising the design of a space,” says Gretchen Gilberson, co-founder and vice president of Séura. “They allow you to preserve the original design intent of the room as opposed to sacrificing aesthetic appeal to accommodate distracting electronics. Ambiance, after all, is as important as the most sought-after electronic gizmo.” TV mirrors also allow designers to implement complex styling at will; mirror glass can be etched or illuminated to add an artful impression to any mirror and, when combined with a vanishing TV, can create a totally unique image. TV Technology Downsizes for the BetterAt The Chatwal in New York, Séura vanishing TVs were integrated into every guest room bathroom to accentuate the hotel’s high-tech renovation. Going Three-Dimensional When it comes to making an unforgettable impact on guests, 3D HDTV is the new frontier for the hospitality industry. LG’s new commercial passive 3D HDTV uses polarized lenses to create a theater-quality 3D effect for viewers without the heavy, expensive glasses consumers are used to. Purchased in bulk, 3D glasses for LG’s passive 3D HDTV cost about $1 a pair. The TVs are capable of producing crisp 2D HDTV images as well, and have a slim form-factor with low energy-consumption similar to other flat panel LCDs installed in guest rooms. LG’s 3D HDTV is a boon to designers too: it offers next-generation fidelity without requiring more space or energy than most modern TVs. “The good news for designers is that form factors are much more aesthetically pleasing and functionally much more helpful,” says Richard Lewis, senior vice president of Research and Technology at Zenith Electronics. LG has also released more traditional flatscreen LCD TVs with their proprietary Pro: Centric technology, which allows hotels to push content to guests and enables guests to run applications on their in-room TV without any bulky additional boxes and components. “The transition from analog to digital has opened up the opportunity to bring computing power into the TV,” says Lewis of the Pro:Centric system’s capability to run applications. Global content providers such as LodgeNet and Acentic have already signed on to support Pro:Centric, and the TVs can run content designed in Java and Flash. “It’s become a worldwide platform,” says Lewis. “If you’re a large multinational brand, you can have consistency of experience across the world.”

Andrew Sheivachman

Hotel Design, December 2010


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